How does SEM work? | SEM service provider in delhi

SEM, or search engine marketing, is the act of using paid strategies to increase the search visibility. In the past, search engine marketing was a term used to describe the both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing. Techimpero is the best SEM service provider in Delhi. Seo plays an important role in promoting your business. We provide professional and effective Seo Services, Digital Marketing, PPC management and Google Adwords to our clients. Our SEO services can help you to bring your objectives into reality. SEM service provider in delhi

 

The Paid search ads can be found on almost any search results page. These paid placements are typically located at the top and the bottom of the page. They include an “Ad” designation to let the users know that it is a paid placement.

 

Difference between SEO & SEM: 

 

Search Marketing: It is an umbrella term that refers to any tactic used to increase a brand’s search visibility or get a brand to appear more frequently in search. It may include a paid SEM strategy, an organic SEO strategy, or the both.

 

Search Engine Optimization (SEO): Uses tactics that improve organic visibility in search. Unlike SEM tactics that pay for placement on SERPs, the best practices for SEO aim to attract search engines and earn prominent organic search placements. Organic search results do not have an “Ad” designation on their results. They are not paid for; what they are earned.

 

Pay-Per-Click (PPC) Marketing: It is a paid marketing strategy where a brand creates a digital ad and is charged each time a user clicks on it. When PPC ads are shown in the search results, this is considered SEM. But PPC is not always related to SEM. For example, PPC ads can be used on sites that support digital ads like Promoted Tweets or Facebook Ads. PPC also includes Google display ads, where the brands are charged when a user clicks on a banner ad on a website.

 

SEM Platforms: An SEM platform is a search engine where a brand can place search ads that are displayed when users perform a search. The most common SEM platforms are Google and Bing.

 

SEM Keywords: They are the terms and phrases that you target in your search engine marketing campaigns. When users search for these keywords, they see your ads. For example, if your campaign targets the term “virtual assistant,” then your ad may show when a user searches for that phrase.

 

• Broad match keywords: They target variations of a term. This includes similar phrases, singular or plural forms, misspellings, stemmings, or the synonyms of the target term. For example, when targeting the broad match keyword virtual assistant, a campaign may also target the virtual assistants, online assistant, and virtual team.
• Phrase match keywords: They target the exact phrase, plus any phrases that have words that come before or after the target keyword. For example, when targeting the phrase match keyword virtual assistant, a campaign may also target the best virtual assistant, find a virtual assistant, and hire a virtual assistant.
• Exact match keywords: They target words that are very closely related to the target term. This includes misspellings, singular or plural forms, stemmings, abbreviations, reordered words, paraphrases, or closely related words with the same search intent of the exact match term. For example, when targeting the exact match keyword virtual assistant, a campaign may also target the virtual assistants, virtual assistance, and virtuals assistant.
• Negative keywords: They exclude terms that you don’t want to target. They are variations of broad match, phrase match, and exact match keywords that you don’t want to use in your campaign. These terms may be semantically related to your keywords but unrelated to the search intent of target term, your campaign, or ad copy. Examples of negative keywords for target term virtual assistant may include virtual assistant salary or virtual assistant training.

 

SEM Targeting: Targeting keywords tells a search platform when to show your ads. SEM targeting takes it one step further. Through targeting, you set the additional parameters for when your ad should show and who it should show to.

• Location targeting sets the ads to only show to people who are within a certain ZIP code or geographic area.
• Ad schedule targeting sets the ads to only show at certain times of the day or during the specific days of the week.
• Demographic targeting sets the ads to only show to people who fit certain demographic categories based on age and gender.
• Device targeting sets the ads to only show to users on specific devices such as mobile phones, desktops, or tablets.

 

SEM Ad Copy: For the most part, SEM ad copy mimics organic search results. But they also have options for showing the additional information. A standard ad usually includes two headlines, a description, and a website URL. You can also add:

 

• Sitelink extensions
• Callout extensions
• Call extensions
• Message extensions
• Location extensions
• Advertiser ratings
• Price extensions
• Structured snippet extensions