In other words: SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.
The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after the month. When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result. Specifically, Google scans its index of the “hundreds of billions” of pages in order to find a set of results that will best answer your search.
How does Google determine the “best” result?
Even though Google does not make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:
Relevancy: If you search for “chocolate chip cookie recipes”, you do not want to see the web pages about truck tires. That is why Google looks first-and-foremost for pages that are closely-related to your keyword. However, Google does not simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.
Authority: It is just like it sounds: it is Google’s way of determining if the content is accurate and trustworthy. They look at the number of the other pages that link to that page. In general, the more links a page has, the higher it will rank: (In fact, Google’s ability to measure authority via links is what separates it from search engines, like Yahoo, that came before it).
Usefulness: Content can be relevant and authoritative. But if it is not useful, Google won’t want to position that content at the top of the search results. In fact, Google has publicly said that there is a distinction between the “higher quality content” and the “useful” content.
SEO Tip for Higher Rankings: Create a website that the people love! Search engines are designed to measure different signals across the Web so they can find websites that people like most. Play right into their hands by making those signals real and not artificial.
How SEO Works: SEO works by optimizing your site for the search engine that you want to rank for, whether it is Google, Bing, Amazon or YouTube. Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search.
How they determine the “best” result is based on an algorithm that takes into account authority, relevancy to that query, the loading speed and more.
Also Read: Search Engine Optimization(SEO) & website designing in Delhi
Organic vs. Paid Results: Search engine result pages are separated into two distinct sections: organic and paid results.
Organic Search Results: They are natural results that rank based 100% on merit. In other words, there is no way to pay Google or other search engines in order to rank higher in the organic search results.
Search engines rank organic search results based on the hundreds of different ranking factors. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.
Paid Results: These are the ads that appear on top of or underneath the organic results. These ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).
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