Social Media Optimization is essentially by using social media as a catalyst to grow your company’s online presence. Where some of the companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plans to connect with your target audience. Techimpero is a leading social media company in delhi which provides premium designing, development and marketing expertise to hundreds of companies around the world. Our highlights services are big data analytics, search engine optimization solutions, social media optimization and ppc management etc. SMO services in delhi
SMO allows you to:
- Strengthen your brand
- Generate leads
- Get more visibility online
- Connect with your audience
Here are some tips you can steal from SEOs to improve your social media optimization:
Optimize Your Strategy
A lack of social media strategy has been a roadblock for companies for a while now. Partly because it is still fairly new, and also because social media is always changing. Twenty-eight percent of brands feel that a lack of strategy is the top barrier keeping them from becoming social business. In order to optimize your social media marketing campaigns, you have to make a strategy with clearly defined goals and objectives.
Do Keyword Research
One of the core competencies for SEOs is the ability to do keyword research. Keyword research is all about identifying the phrases and the topics your target audience is searching for, so you can create relevant content for them. The same thing applies for social media optimization.
You need to know what topics, hashtags and the keywords your target audience uses so you can share content that is relevant to their interests. Keyword research will also help you learn which hashtags and the phrases to use in your social media posts so you have a higher chance of being found when people search for content relevant to your brand.
Optimize Your Profiles
For SEO, optimizing your website is crucial. The content on every page helps search engines understand what your website is all about. So when people are searching for the topics relevant to your site, search engines know to recommend your content. Social media optimization is very similar. But instead of optimizing your website, you need to optimize your profile.
Creating your profile seems like a pretty simple task, yet it is one of the first areas of SMO where businesses fall short. Think of your company’s profile page as your foundation. If it is weak, it is hard to build anything on top of it. Here is what it takes to build a strong foundation.
Profile photo: Your profile photo should/must be your company logo. You can use a head shot of yourself if you are a freelancer, consultant or personality.
Username: Use your company name. Social media username availability is starting to become a big factor for brands when they are choosing a business name. Using your brand name makes it easier for the customers to find you when they’re searching for your profiles on social.
Bio: Clearly state what your company does. If it is possible then place a trackable link back to your website within your bio to drive more traffic. Using the relevant keywords in your bio will also give your page more visibility in search.
Most importantly, fill out your profile completely. Sites like Facebook and LinkedIn let you enter a lot of
“Sites like Facebook and LinkedIn let you enter huge information about your company.” Unfortunately many businesses leave these fields incomplete due to their rush through the processes. But the more you complete your profile is, the more your page will stand out.
Also Read: Most Effective Digital Marketing Strategy
Optimize Your Content
You have probably heard the saying, “Content Is King” when it comes to SEO. Well the same thing is true when we are talking about SMO. Content drives social media. You cannot succeed with social media marketing tips without sharing quality content.
There are two types of content that you can publish on social media:
1. Original content
2. Curated content
Ideally, your strategy should have a mix of both.
Original content is content that is specifically made for social media, and is usually part of a campaign. For instance, when Netflix launched its #NetflixCheating campaign, they have created original graphics to share on Twitter.
Curated content is content that is shared from various sources around the web. Content curation is more than just tweeting out the links. In order to optimize it for the best results, you should only share content that is valuable and relevant to your audience. Quality always beats out quantity. Determine what content your audience finds the most relevant by measuring the engagement for each and every post.
Optimize Your Posting Schedule
The time you post is just as important as what you post. What is the point in sharing an amazing photo on Instagram if nobody sees it? Here are some tips to optimize your social media posting schedule.
Best Time to Post on Social Media
The optimal posting time depends on your audience and the social media site you’re using. Luckily, the tools like Sprout Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the highest engagement.
How Often to Post on Social Media
The second part of timing your social media posts is choosing the right frequency. You want as many people to see your posts as possible, but you do not want to completely bombard your followers’ streams and timelines. Here is a breakdown of the optimal social media posting frequency for different social networks according to research from Constant Contact:
Facebook: 3–10 times per week
Twitter: 5+ times per day
LinkedIn: 2–5 times per week
Pinterest: 5–10 times per day
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