Difference between Joomla and WordPress | Ecommerce development (Wordpress) company in delhi)

The basic difference between WordPress and Joomla is that Joomla started out as a CMS meant to serve the portal-like websites, while WordPress was originally a blog-focused platform. These days, however, both WordPress and Joomla are perfectly capable of running any type of website. Techimpero is the best ecommerce development company in delhi. Our company works in mobile app development, strategy, website development, digital marketing etc. Our clients include enterprise companies and startups. We have worked in consumer products, business services and health etc. Ecommerce development (wordpress) company in delhi

 

From a technical point of view, both the WordPress and Joomla are not stand-alone pieces of software – they only work when installed on a web server. This is usually a web server that you get from a third-party company and we recommend Bluehost. If you want to build a website, the key aspect to think about is how comfortable you are with the web software configuration, working with servers, and dealing with technical aspects of the process in general.

 

Search engine optimization: If we compare the Search Engine Optimization (SEO) capabilities of both the platforms out of the box, Joomla takes a slight edge due enabling its users to set Meta descriptions and keywords for new articles, like so:

 

That being said, the true SEO capabilities of either platform are not readily apparent unless we take a look at the plugins or extensions available for the task. On WordPress’ side, we’ve got the incredibly popular Yoast SEO plugin – it’s powerful, offers lots of features and the best of all anyone can get to grips with it in a matter of minutes.

 

Yoast categorizes your SEO score in the different areas using a traffic light system of red, yellow, or green colors. Furthermore, the plugin tells you exactly how to improve your score in each area – and if that was not enough, it also rates your post’s readability.

 

During our testing, we found Easy Frontend SEO (EFSEO) to be the best Joomla which is equivalent to Yoast. This enables you to carry out many of the same tasks – such as editing your Meta information – directly on the front end of your site, and also includes a handy automatic mode for generating this data without your input.

 

Security: When it comes to the security, any system is only as strong as its weakest link – so the question is: which platform is more secure out of the box?

 

Due to its popularity, WordPress has a giant target on its back when it comes to security vulnerabilities. Each WordPress install is unique so thanks to the thousands of plugins (there’s a plugin for everything, from making charts to using pig latin) and themes available for the CMS.

 

While this is a definite positive, it is also a nightmare from a security standpoint – it’s impossible to make sure that every plugin employs proper safety standards, and remains compatible with newer versions of the platform.

 

Customization potential: We have already covered some ground when it comes to WordPress plugins and Joomla extensions. Both CMSs have their own roster of plugins for the most conceivable use cases – although WordPress wins the hands down due to sheer number. While the latter offers as many features as its WordPress counterpart, the former provides a better experience overall.

 

Moving on, when it comes to customizing your site’s style then there are WordPress themes on one side and Joomla templates on the other, and the same story repeats itself here as with the plugins. Not only is it easier to find the high-quality WordPress themes, but they also often offer a higher level of support and a mostly better experience.

 

Content management and potential: Both the WordPress and Joomla are complex CMSs, enabling users to create and manage just about any type of website. Although WordPress is often associated with the simple blogs, it’s also a great solution for landing pages and even more complex sites.

 

On the other hand, Joomla is renowned for its complexity – although it does offer some fantastic documentation. A site built with Joomla can evolve into anything it wants, but the learning curve is much steeper for users with no experience in web development.

 

Despite being equal when it comes to sheer potential, it is fair to say that the WordPress enables its users to manage their content with relative ease. Anyone can install the platform and pick up how to create posts, pages, or custom post types within a few minutes, whereas Joomla is less forgiving.

Taking all of this into consideration, we must award the final round of WordPress vs Joomla to the former, which gives the overall contest to WordPress!

How does SEM work? | SEM service provider in delhi

SEM, or search engine marketing, is the act of using paid strategies to increase the search visibility. In the past, search engine marketing was a term used to describe the both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing. Techimpero is the best SEM service provider in Delhi. Seo plays an important role in promoting your business. We provide professional and effective Seo Services, Digital Marketing, PPC management and Google Adwords to our clients. Our SEO services can help you to bring your objectives into reality. SEM service provider in delhi

 

The Paid search ads can be found on almost any search results page. These paid placements are typically located at the top and the bottom of the page. They include an “Ad” designation to let the users know that it is a paid placement.

 

Difference between SEO & SEM: 

 

Search Marketing: It is an umbrella term that refers to any tactic used to increase a brand’s search visibility or get a brand to appear more frequently in search. It may include a paid SEM strategy, an organic SEO strategy, or the both.

 

Search Engine Optimization (SEO): Uses tactics that improve organic visibility in search. Unlike SEM tactics that pay for placement on SERPs, the best practices for SEO aim to attract search engines and earn prominent organic search placements. Organic search results do not have an “Ad” designation on their results. They are not paid for; what they are earned.

 

Pay-Per-Click (PPC) Marketing: It is a paid marketing strategy where a brand creates a digital ad and is charged each time a user clicks on it. When PPC ads are shown in the search results, this is considered SEM. But PPC is not always related to SEM. For example, PPC ads can be used on sites that support digital ads like Promoted Tweets or Facebook Ads. PPC also includes Google display ads, where the brands are charged when a user clicks on a banner ad on a website.

 

SEM Platforms: An SEM platform is a search engine where a brand can place search ads that are displayed when users perform a search. The most common SEM platforms are Google and Bing.

 

SEM Keywords: They are the terms and phrases that you target in your search engine marketing campaigns. When users search for these keywords, they see your ads. For example, if your campaign targets the term “virtual assistant,” then your ad may show when a user searches for that phrase.

 

• Broad match keywords: They target variations of a term. This includes similar phrases, singular or plural forms, misspellings, stemmings, or the synonyms of the target term. For example, when targeting the broad match keyword virtual assistant, a campaign may also target the virtual assistants, online assistant, and virtual team.
• Phrase match keywords: They target the exact phrase, plus any phrases that have words that come before or after the target keyword. For example, when targeting the phrase match keyword virtual assistant, a campaign may also target the best virtual assistant, find a virtual assistant, and hire a virtual assistant.
• Exact match keywords: They target words that are very closely related to the target term. This includes misspellings, singular or plural forms, stemmings, abbreviations, reordered words, paraphrases, or closely related words with the same search intent of the exact match term. For example, when targeting the exact match keyword virtual assistant, a campaign may also target the virtual assistants, virtual assistance, and virtuals assistant.
• Negative keywords: They exclude terms that you don’t want to target. They are variations of broad match, phrase match, and exact match keywords that you don’t want to use in your campaign. These terms may be semantically related to your keywords but unrelated to the search intent of target term, your campaign, or ad copy. Examples of negative keywords for target term virtual assistant may include virtual assistant salary or virtual assistant training.

 

SEM Targeting: Targeting keywords tells a search platform when to show your ads. SEM targeting takes it one step further. Through targeting, you set the additional parameters for when your ad should show and who it should show to.

• Location targeting sets the ads to only show to people who are within a certain ZIP code or geographic area.
• Ad schedule targeting sets the ads to only show at certain times of the day or during the specific days of the week.
• Demographic targeting sets the ads to only show to people who fit certain demographic categories based on age and gender.
• Device targeting sets the ads to only show to users on specific devices such as mobile phones, desktops, or tablets.

 

SEM Ad Copy: For the most part, SEM ad copy mimics organic search results. But they also have options for showing the additional information. A standard ad usually includes two headlines, a description, and a website URL. You can also add:

 

• Sitelink extensions
• Callout extensions
• Call extensions
• Message extensions
• Location extensions
• Advertiser ratings
• Price extensions
• Structured snippet extensions

Benefits of Search Engine Marketing (SEM) | Best SEM company in delhi

Brand Awareness in Search Engines: As it is stated that SEO and unpaid social media take time. Google says it can take up to a year for a quality site to scale the rankings. And your ability to do so depends on the strategies applied and what the competition is doing. In contrast, the SEM positions you at the top or bottom of page one. A business that has no current visibility or any brand recognition can instantly get some attention. Techimpero is India’s one of the best SEM companies in Delhi. We are offering a wide range of SEO, Digital Marketing, PPC management and Google Adwords services all over India. With relevant Marketing plans crafted as per your needs, we aim to help grow your business. Best SEM company in delhi

If you have the right systems in place to turn this visibility into paying customers, that is a huge impact on your revenues.

Generate Revenues Quickly: With the right ad copy and strategies in place, you can see the sales coming in the same day. It does not require time to rev up. It is really easy to get started with something like Ads. It does, however, require the maintenance to get the right SEM ROI.

Grow with Your Business: It is incredibly scalable, easy to start and small. Test things out. See what works. Keep the costs low if you have a very limited budget. Then as the revenues go up thanks to SEM, increase the number of ads. Remove ads that aren’t working. Refine your campaigns. And increase your daily ad spend.

In Ads and the most other PPC platforms, you can set a daily budget of as low as $10. This way, you will never get surprised by a really high bill for advertising.

Reach People in the Right Place & Time: Nearly half of the world’s population is now online. Over 93% of online experiences start with a search engine. Search engines drive more traffic to the websites than any other source. It does not matter what your product or service is. With the only some rare exceptions, their journey starts online. Being visible in the search results means being where the customers are. It is also the perfect time to boost your website traffic and earn new customers.

People use search engines because they are looking for something or some info. Being the one to deliver it helps you to build a trust bank account with that person. Even if that click does not result in an immediate sale, it’s a touch point that furthers the person’s journey toward becoming a paying customer.

Reinforce Name Recognition: When you get a new customer, you may think that person just found you and made a purchase. But chances are that journey started days, weeks, or even the months ago. The way you consistently and repeatedly presented your brand during that time has helped you turn a prospect into a paying customer.

Experts estimate that it takes around 7-13 touch points with a business before someone converts. Each time they see you in social media, searches, on websites and in their inbox, you are reinforcing name recognition with that individual.

Reach Your Prime Target: Search engine marketing allows you to get really focused on your target customers in a way you never could with traditional marketing. Because this would be insanely expensive the traditional route.

An ad in Google Ads (was formerly known as Google AdWords) or Bing does not cost you anything until someone clicks it. You can create 10. Or create 100, although we do not recommend you try to manage that many at first.

Give You a Competitive Advantage: Through exceptional SEO, does your competitor already have a coveted top spot in organic search results? You can appear above them with the paid ads. Swipe a click that would have been theirs. Is your competitor also using the paid ads? You need to do as well to cancel out that competitive advantage they have on you.

The vast majority of businesses are not using the SEM to its full potential. They are paying more and getting less because of it. Chances are your competition is one of these. With a strong SEM strategy and compelling copy of your own, you will have the advantage over the less savvy competition. Right strategies can also outsmart them to increase your own market share.

Less Expensive than Traditional Advertising: You are not paying $1M to reach 10,000 people who watch a specific program but may or may not be your target customers. Instead of very broadly targeting a demographic as you might in a TV ad, you can place narrow focus to increase the conversion rate. If an ad has a low conversion rate then you can pull it or fix it quickly. A traditional ad keeps running for the length of your contract. You have to get approval to change this. And it costs much more to do so.

If an SEM ad performs really well or you experience an unexpected decline in sales, it is easy to scale up quickly. Increase the traffic and revenues with just a few clicks. Suspend the ads if you get more orders than you can handle. It is that easy.

Finally, it costs less because you know so much more about what is working and what is not. You can directly attribute a sale to an ad.

Advantages of E-commerce System | E-commerce company in delhi

Top of the list of advantages of ecommerce is the low financial cost, but the other pros include selling internationally, retargeting customers, personalization of the buying experience, etc. These benefits of ecommerce will help you to determine if starting an online store is right for you. Techimpero is the best ecommerce development company in delhi. Our company works in mobile app development, strategy, website development, digital marketing etc. Our clients include enterprise companies and startups. We have worked in consumer products, business services and health etc. Ecommerce system in delhi

 

Low Financial Cost: Ecommerce has a lower startup cost. The physical retail stores have to pay up to thousands of dollars to rent one of their store locations. They also have several upfront costs such as store signs, store design, buying inventory, sales equipment and many more. And let’s not forget, the store owner also has to hire the staff to work and run each location. They may also need to hire the security staff depending on the product value in the store. Branding is also cheaper with ecommerce. Your store logo is often more affordable than a store sign. And the graphic designers (yes, even the best ones) often cost less than what an offline paint job will cost you. Your business expenses are generally much lower which one of the most attractive benefits is for new entrepreneurs.

 

Potential Income: Another advantage of ecommerce is that online stores are always open for business. With Facebook ads, you can attract someone at 11 p.m. or 4 a.m. in any part of the world. In contrast, most physical location stores are operational between 9 a.m. to 9 p.m., giving you a competitive edge. By being available at all the hours, you can attract people who would normally pick up a product in stores if the outlet were open.

 

Sell Internationally: Next on the list of ecommerce benefits is that a new brand can easily sell to customers worldwide. You can discover your audience whether they’re in the U.K., South America, or neighboring countries. If you choose to dropship from AliExpress then many products offer affordable ePacket shipping or free shipping. This allows you to price and ship the products competitively to a worldwide audience.

 

Personalized Online Experience: It can help enhance the online shopping experience. One of the biggest online business advantages is that you get to create personalized landing pages for the different audiences. This can entice them to buy from you without extra work on your part. It is not like customers coming into a physical store that you need to nurture from the first minute. You can do all the hard work before you launch a campaign and then relax once you start marketing to the customer base.

 

Affordable Employees: One of the benefits of ecommerce is that hiring employees is affordable and, as mentioned before, you can hire from anywhere in the world. You can choose to outsource work to the virtual assistants in countries where the cost of living is much lower.  You will need fewer employees in an online business than in a retail location. A huge advantage of online businesses is you do not need to hire employees at launch. You can start and run an ecommerce business all by yourself. Only when you start to grow or when you have the capital should you start to build a team?

 

Easy to Retarget or Remarket to Customers: It is easy to create retargeting ads to reach out to customers in your area when running an online business, making it one of the most profitable ecommerce benefits. You can create a Facebook Pixel to display the ads to your potential customers in their Facebook feeds. You can use the Shoelace Shopify app to retarget the people who visit your store but do not buy.

 

With ecommerce stores, you can retarget people who add products to their cart but abandon and do not buy, or those who visit a blog post and never buy. You can collect the email addresses easily with an effective pop-up or lead magnet and continue marketing to your customers after they leave your site.

 

Gain Access to Customer Data Easily: One of the best ecommerce advantages is that you can easily gain access to data for analysis on your customers. Most people feel uncomfortable giving away email addresses or postal codes to the physical retailers. In ecommerce, you can get your customer’s name, mailing address, email address, and the phone number. That means you have at least three different ways to communicate and build a relationship with them. 

 

Able to Process a High Number of Orders: If you choose dropship, you can process a high number of orders with ease. As your business continues to grow, you might choose to hire the employees to help with order processing. Also, with drop shipping, you do not need to physically have the product to sell it to a customer. Therefore you do not have to worry about the stock control like physical stores have to.

Benefits of Online Promotion | Online promotion company in delhi

 

Internet marketing is the use of the internet to advertise the goods and services. Businesses can employ various tools to market their products or either services. These are social media marketing, pay per click, blogging, direct marketing, content marketing and many more. Successful online advertising translates to increased traffic to your website and increases the return on investment. Techimpero assists you to reach the market faster as it is the leading online promotion company in delhi. Our diverse range of applications and services such as website development, mobile app development, seo, smo, ppc management & google adwords are widely used in the market. Online promotion company in delhi

 

Here are some of the benefits of internet marketing to the businesses.

 

Global reach: Internet marketing provides the businesses with a wide base of customers for their services or products. With the internet, all types of businesses, from multinationals to small and medium enterprises, have access to the millions of prospective customers. Your adverts are seen by many customers through advertising tools that you use. The greater the number of users that visit your pages, the higher the sales that you will make.

 

24/7 marketing: With the online marketing campaigns, one will be advertising their business 24 hours every day. Furthermore, you will not have to worry about the staff wages or store hours. Additionally, the time variations in the different parts of the world will not affect your campaign. Your target customers can access your website and purchase the goods and services irrespective of the time or fear of closing hours.

 

Low cost: In any marketing campaign, cost is a key factor which must be considered as it affects the company’s budget. Businesses can avoid the high cost of marketing that is associated with the traditional forms of advertising by embracing internet marketing and blogging. Internet marketing is way cheaper than the television and radio ads and creating and mounting billboards. Marketing though your blog is one of the ways you can sell it effectively online.

 

Social media: Social media plays a crucial role in modern advertising. This is because the customers look at comments and reviews posted by other consumers online. Businesses can easily incorporate social network tools in their advertising campaigns and make the profits from customers that rely heavily on social media.

 

Builds lasting relationships: As long as your business has an online presence, your customers will always find you. With the internet marketing, suppliers can easily access the email addresses or contacts of both the prospects and the buyers. Businesses can use this information to send the updates to their customers regarding special discounts, new products or services, new coupons and products available. Furthermore, businesses can continue interacting with their clients after the sales.

 

Ease of personalization: Electronic marketing enables businesses to tailor their advertising techniques to suit the needs of their target audience. Businesses can also personalize the communication between them and their clients. This ensures that your service or any product will reach your prospects in a timely manner. Furthermore, it strengthens the brand image and presence of the company.

 

Blogging provides quality content: Content reigns on the internet and it attracts natural links. If the content of your blogs is good, the other people will want to refer to it and this will attract people to your website. Make sure that your website is consistently flowing with the fresh, educative and relevant information that your users are looking for.

 

Today, there is an increase in the number of consumers who buy the products and services online. As a result, more and more companies globally are now resorting to the internet marketing to connect with their customers and advertise their products and services. This sets them apart from their competitors and it helps them to increase their profit margins.

Techniques to Promote your Business Online | Online promotion company in delhi

 

A strong online marketing strategy will help you boost your business. Techimpero assists you to reach the market faster as it is the leading online promotion company in delhi. Our diverse range of applications and services such as website development, mobile app development, seo, smo, ppc management & google adwords are widely used in the market. Online promotion company in delhi 

These digital strategies have been proven to help companies improve their performance.

Invest in Web Design: We do not often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it would not matter how much time you put into strategy development – you are still going to lose customers. If you do not have the design skills to do it yourself, then it's worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.

Use Search Engine Marketing and Optimization: Search engine marketing and optimization are the parts of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords which are used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.

 

Affiliate and Associate Programs: With an affiliate program, the people who believe in your company can share your information and grow your market on a commission-based platform. An affiliate or associate program doesn’t make sense for every business. However, if you do use these techniques, you can quickly see your marketing efforts improve without needing to do much yourself.

 

Use Email Marketing: It is not enough to just send out emails. You will want to consider various email lists that cater to the specific needs of every individual and can present a personalized approach to your campaigns. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

 

Build an Opt-In Email List: It allows the customers to come to you and sign up to receive email correspondence. This allows you to connect with potential customers and current clients.

 

Get into the Articles or News Stories: Work with a public relations professional to get your business into the articles and the news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will also introduce your business to an even broader base of people. You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out.

 

Press Releases: When you use online press releases, you are getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

Hold Contests and Giveaways: People love the contests and giveaways. Anytime you can encourage the promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

Maintain a Blog: Your blog should be used for a number of reasons, including allowing you to consistently post the new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share the bits of information, and really connect with your customers. A lasting relationship begins with the trust and your blog is a great way to build that.

Advantages of Digital Marketing I Digital Marketing Company in delhi

 

Regardless of the type of your business, be it an app development company or a service provider, you can still benefit immensely from subscribing to the digital marketing services. Techimpero is a growing digital marketing and seo company in Delhi. Our company provides all types of digital marketing solutions like SEO, SMO, PPC with all social media services (Facebook, Twitter, Instagram) and also includes Google ad words. It is a unique platform which is working for a single goal — Give life to your dreams! Digital marketing company in delhi

Their advantages are enormous. Listed below are some of them:

Low cost: Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While the big businesses may not have so much trouble doling out millions for marketing and advertising, for small businesses, this may be impossible or an unbearable nightmare. Marketing via the digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet the costing way less.

Huge return on investment: Nothing matters more to a business than the return on the investment which it makes. Digital marketing offers a substantial return on the small investments. Email marketing or running advertising campaigns on social media platforms cost little but when compared to traditional marketing techniques.

Easy to measure: The success or otherwise of a digital campaign can easily be ascertained. Compared to the traditional methods where you have to wait weeks or months to evaluate the veracity of a campaign, with a digital campaign you can know almost immediately how an ad is performing.

Easy to adjust: The knowledge of the performance of an ad will inform a business on how to proceed further. For an ad campaign which is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with the ease.

Brand development: Businesses can use the digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and the useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

Easy to share: Most digital marketing channels feature sharing capabilities that allow the campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

Precise targeting: The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with the substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where the ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to the customers following their action towards the business. In other words, the customers get only what they ask for.

Global: The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows the ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via immense exposure provided. The internet abounds with the stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.

Segmentation: Not only does marketing over digital platforms allow the campaigns to be targeted at specific customers, it also allows for customer segmentation. It is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. It increases the chances of sales, as well as cut down on cost.

Greater engagement: The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by the thousands of other businesses. The average bounce rate on websites increased and attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, then they leave for an alternative.

The key to staying relevant and keeping customers in this highly competitive business world is to ensure the continuous engagement with your audience. Effective marketing allows the businesses to stay competitive and relevant by engaging with customers through different digital media channels. These platforms allow businesses to answer the customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and the special offers.

The idea is to hold the attention of your customers for as long as possible while building a credible reputation.