Difference between Mobile Apps & Web Apps | Webapp development service in delhi

 

There is a common misconception about the native mobile apps and web apps being the same thing — but actually, the two are very different. Not only are there differences for the user; they are also developed and deployed differently, so it is important not to get the two confused. But what is the difference between a mobile app and a web app? Here we discuss. Techimpero is committed to supplying the best Web development service in Delhi and also other services which includes website designing, mobile app development, web app development and a lot of designing technologies. We have gathered a professional engineering and sales team to serve global clients.

Native mobile apps are built for a specific platform, such as iOS for the Apple iPhone or Android for a Samsung or any other device. They are downloaded and installed via an app store and have access to the system resources, such as GPS and camera function. Mobile apps live and run on the device itself. Snapchat, Instagram, Google Maps and Facebook Messenger are some examples of popular mobile apps.

Web apps, on the other hand, are accessed via internet browser and will adapt to whichever device you are viewing them on. They are not native to the particular system, and do not need to be downloaded or installed. Due to their responsive nature, they do indeed look and function a lot like the mobile apps — and this is where the confusion arises.

Let’s consider the Yelp native app vs. the Yelp.com web app. If you install Yelp app on your mobile and then access Yelp.com via browser on your phone, you will notice that the web app has been made to look and feel like the native mobile app: it turns your browser bar red, and when you scroll down, locks the search bar in the place. While the designs are similar and follow the same fonts and color schemes, these are essentially two different products. Web apps need an active internet connection in order to run, whereas mobile apps may work offline. Mobile apps have the advantage of being faster and more efficient, but they do require the user to regularly download the updates. Web apps will update themselves.

Above all, mobile apps and web apps are designed and built very differently. To further differentiate between the two, it helps to understand how each is developed.

How do mobile apps build?

Mobile apps are more expensive to develop than web apps, and because they are platform-specific, launching an app across different platforms pretty much means starting from scratch in terms of design and development. However, they are much faster, and more advanced in terms of features and functionality.

Native mobile apps are built by using specific languages and Integrated Development Environments (IDE) depending on the intended platform. Apple devices run on the iOS native operating system, so Apple apps are built using either the Objective-C or Swift, and the Xcode IDE. Native apps for Android are written in Java and are commonly built by using the Android Studio or Eclipse IDE.

How do web apps build?

Web apps tend to be built using JavaScript, CSS and HTML5. Unlike the mobile apps, there is no standard software development kit for building web apps. However, developers do have access to templates. Compared to mobile apps, the web apps are usually quicker and easier to build — but they are much simpler in terms of features.

Also Read: Types of Web Development/Developer Services

Mobile apps vs. web apps: The pros and cons

Now we know the fundamental differences between mobile and the web apps, we can recap the pros and cons of each:

Native mobile apps

Pros:

Faster than web apps

Greater functionality as they have access to system resources

Can work offline

Safe and secure — native apps must first be approved by the app store

Easier to build due to the availability of developer tools, interface elements and SDKs

Cons:

More expensive to build than web apps

Compatibility with different platforms (i.e. iOS and Android) usually means designing and building the app from the scratch

Expensive to maintain and update

It may prove difficult to get a native app approved by the app store

Web apps

Pros:

Do not need to be downloaded or installed — web apps function in-browser

Easy to maintain — they have a common codebase regardless of mobile platform

Will update them

Quicker and easier to build than mobile apps

Do not require app store approval, so can be launched quickly

Cons:

Do not work offline

Slower than mobile apps and less advanced in terms of features

May not be as discoverable as mobile apps as they are not listed in a specific database, such as the app store

Quality and security is not always guaranteed — web apps don’t need to be approved by the app store

Types of Web Application Services | Web development service in Delhi

 

You might have an idea of what a web application is and how it differs from other types of mobile applications. The development of Web applications is not limited to smartphones or tablets; rather this type of application is designed to run on any browser, either on fixed computers, laptops, or mobile devices. Here we will classify the different types of web applications. This classification is based on how the web apps show the content they accept. Based on this, we have 6 different types of web applications. Techimpero is committed to supplying the best Web development service in Delhi and also other services which includes website designing, mobile app development, web app development and a lot of designing technologies. We have gathered a professional engineering and sales team to serve global clients.

Static Web Applications:

If you choose to create a static web app, the first thing to know is that this type of web application displays very little content and is not particularly flexible.

These Applications are usually developed in HTML and CSS but these are not the only platforms to develop the static app; you can use jQuery and Ajax as per your own convenience. You can also include or display the animated objects, such as banners, GIFs, videos, etc. in the static app handily.

Unfortunately, modifying the content of the static web applications is not easy. To do this, you first have to download HTML code, then modify it and finally send it back to the server. These changes can only be made by the webmaster or the development company that planned and designed the first Application.

Examples of the development of static web applications include the professional portfolios or digital resumes. Similarly, a page presenting a company could also make the use of this type of web application to display their contact information.

Dynamic Web Applications:

These applications are much more complex on a technical level. They use the databases for data loading and its contents are updated each time the user accesses them. They usually have an administration panel (called CMS), where the administrators can correct or modify application content, whether text or images.

Different programming languages can be used for development of dynamic web applications. PHP and ASP are the most common languages used for these purposes because they allow the structuring of contents.

In this type of application, updating the content is very simple and the server does not even have to be accessed for modifications to be made. Also, it allows you to implement an abundance of the features, such as forums or databases. The project — in addition to the content — can be modified to match the administrator preferences.

Shop Online or E-Commerce:

If the web application is an online store, its development is likely to resemble that of an m-commerce or e-commerce site. This type of application development process is more complicated because it must allow the electronic payments that can be made from credit cards, PayPal, or other payment methods. The developer must also create a management panel for the administrator; that will be used for the listing of the new products, update them, delete the entries, and manage applications and payments.

Your web application fits on the mobile devices the same way as a mobile app does, making it possible to interact with it as if it were a native application.

Also Read: Types of Social Media Marketing

Portal Web App:

Through the portal, we are referring to a type of application which accesses the various sections or categories through a home page. These applications can include many things: forums, chats, e-mail, browsers, areas accessed through registration, latest content, etc.

Animated Web Applications:

The animation is inevitably associated with the Flash technology. This programming approach allows you to display the content with animated effects. This type of application allows more creative and modern designs and is one of the key technologies used by the designers and creative directors. The disadvantage inherent in the development of animated web applications is that this type of technology is not suitable for the web positioning purposes and optimization of SEO because search engines cannot properly read the information they contain.

Web Applications with a Content Management System:

The content should be constantly updated when it comes to the web application development so that the installation of a content management system (CMS) is a serious option to consider. The administrator can make use of this CMS to implement the changes and updates alone.

These content managers are intuitive and are very easy to handle. Some examples of content management systems are:

• WordPress: It is undoubtedly the most widespread around content management. There is plenty of information, tutorials, and guides available on the internet that will help you customize it and understand how it works. Besides all this, it’s free.
• Joomla: This CMS is second only behind WordPress. It does not have as many users as the last but it has a strong community and is also very intuitive.

Drupal: It is free CSM software — very adaptable and is especially recommended for building communities. This type of web application is very common among the content pages: personal blogs, corporate blogs, professional blogs, lnews pages, articles and media, etc.

Types of Social Media Marketing | SMM company in mumbai

 

What is the first thing that pops into your head when you think about “social media?” For us, it’s Facebook. This colossus attracts over 1.3 billion people every day. However, social networking sites like Facebook only represent one of the various types of social media platforms. We can name at least the seven different types of social media, and we are going to. Techimpero is India’s one of the best Smm companies in Mumbai. We are offering a wide range of SEO, Digital Marketing, PPC management and Google Adwords services all over India. With relevant Marketing plans crafted as per your needs, we aim to help grow your business.

Social networking sites: Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. These platforms help us connect with friends, family, and brands. They encourage knowledge-sharing and are all about personal, human-to-human interaction. A social networking site is a Jill of all the trades. Users can share thoughts, curate content, upload photos and videos; form groups based on interests, and participate in lively discussions. They are built around the user and everything that is important to them and their social circles.

• Reach a target audience through ads: These platforms cultivate the large, diverse communities. Advertisers can rent the permission to interact with people based on specific targeting metrics. For instance, an advertiser who wants to reach a predominantly young crowd could advertise on an app like Snapchat while those who want to reach a professional user may find LinkedIn more appropriate. Because these platforms are incredibly data rich and we can reach a lot of the right people without blowing the entire ad budget.
• Network: Engage with the followers, find like-minded customers or potential business partners through hashtags and groups, and build connections.
• Research: Social networking platforms are a great place for digging up the customer research and using the social listening tools to track conversations around specific terms. This can help us understand or serve our audience better.

Social review sites: Review sites like Yelp and Trip Advisor display the reviews from community members for all sorts of locations and experiences. This eliminates a lot of the guesswork that goes into booking a restaurant or hotel. Not sure it’s the right thing for you? Check out the reviews and you’ll know.

• Understand the customer’s perspective: The reviews tell us about the customer experience from their own point of view. Use this to identify what is working and discover areas with the room for improvement
• Solve problems: Reviews are an opportunity to engage with the reviewers and solve any potential challenges before they become a huge deal.

Image sharing sites: Visual content like images, infographics, and the illustrations capture our hearts, eyes and the imaginations. The social media platforms like Instagram, Imgur, and Snapchat are designed to amplify the power of image sharing.

• Encourage user-generated content: The image sharing sites are a gift for photogenic businesses. You can run campaigns encouraging users to snap and share a pic with your product and a unique hashtag.
• Create inspiration: By creating, curating, and sharing your own images, you can inspire and engage the users, bonding over a shared interest.

Video hosting sites: YouTube revolutionized the way we watch, create, and think about the video. It transformed the medium into something accessible. Recent improvements in tech and connectivity helped the video go the rest of the way.

• Share phenomenal content: Yes. This point is a bit obvious, but the creators can use YouTube to build the communities and get their content out there.
• Engage: YouTube’s comment section offers plenty of opportunities to get to know the people who are watching your content.

Also Read: How does Shopify work?

Community blogs: Sometimes an image or post is not complex enough for the message you have got to share, but not everyone on the internet wants to run a blog from a self-hosted website. That is a lot of work. Shared blogging platforms like Medium and Tumblr give people a space to express their thoughts and help connect them with the readers.

• Develop your voice: Starting a blog can be daunting. Use the platforms like Medium and Tumblr to find your voice, get some readers, and get clear about your vision.
• Syndicate content: If you do have a blog, you can use the community blogging platforms to share, re-purpose, and re-post the older content and expose it to a new audience.

Discussion sites: While most of us have seen many heated discussions that happen on Facebook, discussion sites like Reddit and Quora are specifically designed to spark a conversation. Anyone is free to ask a question or make a statement, and this attracts the people with shared interests and curiosities. However, unlike Facebook and Instagram, users tend to give out less identifiable information.

• Research: Reddit is made up of different sub-communities. With a bit of research, you can find and engage the people in your field, discover what they’re asking, and use this as a starting point for your content marketing strategy.
• Answer questions: Quora users ask all sorts of questions. Answering them can help establish you as a thought leader and drive the most traffic to your site.

Types of Web Development/Developer Services | Web development service in delhi

 

For many outside the field of web development, it is not commonly known that there are several different types of web developers that exist in the world. Within the developer world, we literally have dozens of titles which distinguish us from the rest based on our skillset and what we can create with it. Overall, web developers can be summed up into the three general types with each one fulfilling a unique need in the process of creating websites for the whole world to see. Techimpero is committed to supplying the best Web development service in Delhi and also other services which includes website designing, mobile app development, web app development and a lot of designing technologies. We have gathered a professional engineering and sales team to serve global clients.

Before continuing, it is important to note that web development and web design are the two different fields. Web design focuses on designing the visual and look of a website using design software while web development focuses on creating it by writing code (programming) and other development methods.

The Front-End Developer (Front-End Engineer / “Web Developer / Designer”)

This developer is responsible for creating the look, feel, and interactive components of a website. They are often mistaken as the only role in web development as well as confused with the role of a web designer. How text, images, and colors are displayed on a website when you view them on a phone, tablet, or a computer is what the front-end developer creates. Have you ever seen a button change color when you hover over it or a popup appear when you click on something on a page? That is what the front-end developer creates. They make sure that everything you see is organized, aesthetically pleasing, and functional. To accomplish all this, the front-end developer generally writes in (but not limited to) the following programming languages:

HTML

CSS

JavaScript

JQuery

React

AngularJS

The Back-End Developer (the person no one really knows about)

This developer has one of the most crucial roles in web development. They create and maintain what is under the hood to keep your website running and functioning properly. A back-end developer writes what is called the server-side code to make sure data flows back and forth from a website’s front-end (what the user sees and interacts with) to the back-end (the server, database etc.). The best example of this would be an online store. The prices and product images are stored on a database hosted on a server. When it comes time to update the prices or initiate an automated holiday sale, product information and prices are updated on the database which then displays on the website. When you checkout and process a transaction, all that works just because the back-end developer made it so. They write the code that makes all those easy to use functions possible. This developer can program in a variety of programming languages depending on what needs to be done.

Typical programming languages a backend developer writes in include:

Java

PHP

Ruby and Ruby On Rails

C#

MySQL

MongoDB

Also Read: Types of PPC Management System

The Full-Stack Developer (the Superman / Superwoman)

This developer is a unique developer type as they can program and work on both front-end and back-end parts of a website. They can literally create an entire functioning, dynamic website themselves (if they choose) as they understand both the ends of web development. These developers tend to have prowess in coding in multiple programming languages and their knowledge and experience tend to be a mile-wide. Because of this, they generally work well with both the front-end and the back-end developer during the development process. While they understand and can do the job of both front-end and the back-end developers, many full-stack developers typically do not have mastery in either role. Some usually are better at either the front or back-end development. There are full-stack developers that have mastery over both the ends of development but they are rare and hard to come by. The diverse knowledge of a full-stack developer helps speed up the web development process and troubleshoots any problems that may occur on the front or back-end of a site. Typical programming languages a full-stack developer writes in: Some of everything.

Types of PPC Management System | PPC management company in delhi

PPC ads are an excellent way for you to drive the valuable leads for your business. In fact, PPC visitors are 50% more likely to convert than organic traffic. Techimpero allows businesses to focus on their success as we transform their technological needs as the best ppc solutions in delhi. We have a team of skilled analysts and developers who provide state-of-the-art quality solutions to satisfy your business requirements. PPC management company in delhi

Search ads: They are the most common ads you will see in the search results. These PPC ads appear at the top and the bottom of the search results on Google. You will see these ads tagged with the word “ad” to indicate paid content. These ads contain text with no visuals. If you want to create a Google search ad, you will use Google Ads to create and set up your advertisement.

Setting up a search ad: To create an effective search ad, start by choosing your keywords. Keywords trigger your ad to appear in the search results. If you want to reach leads looking for your products or services, you will want to make sure you select relevant keywords first.

Long-tail keywords are the best type of keywords for the PPC ads. These keywords contain three or more words, like “HVAC Company in Harrisburg, PA.” These keywords are better for the search ads because they drive more interesting leads for your business and keep your cost per click (CPC) low. Once you select your keywords, you will enter an auction to bid for your ad’s placement. You will set your maximum bid, which is the maximum amount you are willing to spend each time someone clicks on your ad. Once you have your placement, you will launch your PPC search ad.

Display ads: These are another PPC ad type you can use to reach people interested in your business. These ads appear on Google’s partner websites. Instead of being all-text ads, these ads typically include a photo and a text. These ads enable you to target the specific types of people you believe are interested in your business. You can set your particular target market or focus on targeting the people who visited websites similar to your own.

Setting up a display ad: With display ads, you follow the same procedure as regular PPC ads. You will set your bid amount to determine how much you pay when someone clicks. Next, you will select industry-related sites for your ads to appear, since choosing the right places ensures that you’re reaching leads who want to hear from your business.

Social ads: These are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. It is a great way to connect with social media users.

Setting up a social media ad: To start using social media ads, you must select your platform. There are multiple social media platforms you can choose from, including:

• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn

These are the most popular platforms companies use to engage their audience. You will want to choose your platform based on where your audience frequents the most. Once you establish your platform then you can start creating your ad. Many social media platforms offer a variety of formats which you can use. The format will depend upon what you want to achieve with your campaigns.

Also Read: What is Social Media Optimization & its Working?

Remarketing ads: Many people will visit your website and learn about your products or services but would not convert. Whether they need more time to think or want to consider the other products, they may not choose your business immediately. When this happens, it may feel like you have lost a lead, but that’s not the case. Instead, you are presented with an opportunity to use remarketed ads to get them to think about your business and choose your brand.

Setting up a remarketing ad: Remarketed ads require using Google’s remarketing code, also known as a tracking pixel. If you already run Google PPC ads, you can easily add this pixel to your campaigns. You will place this tracking pixel on your site to gain a better understanding of what your audience views on your pages. It helps you know the products or service pages your audience visit. Once they leave your site, they will be categorized into the appropriate lists. You must set up the different lists for your campaign that segment your audience based on actions.

Google shopping: These ads are another type of paid advertising your business can utilize to help leads find your products. These ads appear in a carousel format which is above the main Google search results. It allows the users to see the products and prices before they click on someone’s website. Google shopping ads present a “window-shopping” feel to the Internet. It allows users to browse the same product from the different companies.

Setting up a Google shopping ad: To get started with a Google shopping ad, you will start a new campaign in your Google Ads account and choose “Shopping” as your campaign type. Once you have selected your campaign type, you’ll set up important information such as:

• Campaign name
• Country of sale
• Bid amount
• Inventory filter
• Daily budget
• Devices (mobile, computer)
• Location

Once you fill out this information, you will get your ad up and running. These ads enable you to offer a sneak peek of your product to the audience. They can see a picture of the product, price, and your company name. There may also be additional information, such as a price drop percentage, product star rating, special offers like free shipping.

Local service ads: It is one of the most exclusive types of paid advertising. This advertising option is only open to a few markets, including:

• Plumbers
• HVAC companies
• Locksmiths
• Electricians
• Garage door companies

Setting up a local service ad: These ads primarily appear in specific local queries. These queries typically have a zip code, neighborhood and city name in them. It helps locals find the businesses that serve in their area. It includes your business’s name, star rating, and phone number. It also includes your hours of operation and notable factors from your company.

What is Social Media Optimization & its Working? | SMO services in delhi

Social Media Optimization is essentially by using social media as a catalyst to grow your company’s online presence. Where some of the companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plans to connect with your target audience. Techimpero is a leading social media company in delhi which provides premium designing, development and marketing expertise to hundreds of companies around the world. Our highlights services are big data analytics, search engine optimization solutions, social media optimization and ppc management etc. SMO services in delhi

SMO allows you to:

• Strengthen your brand
• Generate leads
• Get more visibility online
• Connect with your audience

Here are some tips you can steal from SEOs to improve your social media optimization:

Optimize Your Strategy

A lack of social media strategy has been a roadblock for companies for a while now. Partly because it is still fairly new, and also because social media is always changing. Twenty-eight percent of brands feel that a lack of strategy is the top barrier keeping them from becoming social business. In order to optimize your social media marketing campaigns, you have to make a strategy with clearly defined goals and objectives.

Do Keyword Research

One of the core competencies for SEOs is the ability to do keyword research. Keyword research is all about identifying the phrases and the topics your target audience is searching for, so you can create relevant content for them. The same thing applies for social media optimization.

You need to know what topics, hashtags and the keywords your target audience uses so you can share content that is relevant to their interests. Keyword research will also help you learn which hashtags and the phrases to use in your social media posts so you have a higher chance of being found when people search for content relevant to your brand.

Optimize Your Profiles

For SEO, optimizing your website is crucial. The content on every page helps search engines understand what your website is all about. So when people are searching for the topics relevant to your site, search engines know to recommend your content. Social media optimization is very similar. But instead of optimizing your website, you need to optimize your profile.

Creating your profile seems like a pretty simple task, yet it is one of the first areas of SMO where businesses fall short. Think of your company’s profile page as your foundation. If it is weak, it is hard to build anything on top of it. Here is what it takes to build a strong foundation.

Profile photo: Your profile photo should/must be your company logo. You can use a head shot of yourself if you are a freelancer, consultant or personality.

Username: Use your company name. Social media username availability is starting to become a big factor for brands when they are choosing a business name. Using your brand name makes it easier for the customers to find you when they’re searching for your profiles on social.

Bio: Clearly state what your company does. If it is possible then place a trackable link back to your website within your bio to drive more traffic. Using the relevant keywords in your bio will also give your page more visibility in search.

Most importantly, fill out your profile completely. Sites like Facebook and LinkedIn let you enter a lot of

“Sites like Facebook and LinkedIn let you enter huge information about your company.” Unfortunately many businesses leave these fields incomplete due to their rush through the processes. But the more you complete your profile is, the more your page will stand out.

Also Read: Most Effective Digital Marketing Strategy

Optimize Your Content

You have probably heard the saying, “Content Is King” when it comes to SEO. Well the same thing is true when we are talking about SMO. Content drives social media. You cannot succeed with social media marketing tips without sharing quality content.

There are two types of content that you can publish on social media:

1. Original content

2. Curated content

Ideally, your strategy should have a mix of both.

Original content is content that is specifically made for social media, and is usually part of a campaign. For instance, when Netflix launched its #NetflixCheating campaign, they have created original graphics to share on Twitter.

Curated content is content that is shared from various sources around the web. Content curation is more than just tweeting out the links. In order to optimize it for the best results, you should only share content that is valuable and relevant to your audience. Quality always beats out quantity. Determine what content your audience finds the most relevant by measuring the engagement for each and every post.

Optimize Your Posting Schedule

The time you post is just as important as what you post. What is the point in sharing an amazing photo on Instagram if nobody sees it? Here are some tips to optimize your social media posting schedule.

Best Time to Post on Social Media

The optimal posting time depends on your audience and the social media site you’re using. Luckily, the tools like Sprout Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the highest engagement.

How Often to Post on Social Media

The second part of timing your social media posts is choosing the right frequency. You want as many people to see your posts as possible, but you do not want to completely bombard your followers’ streams and timelines. Here is a breakdown of the optimal social media posting frequency for different social networks according to research from Constant Contact:

Facebook: 3–10 times per week

Twitter: 5+ times per day

LinkedIn: 2–5 times per week

Pinterest: 5–10 times per day